Estalea & Breakwater Ventures Launch New Company - LeadPoint, Inc.

LeadPoint To Offer Online Lead-Generation Platform

Santa Barbara, CA - May 1, 2004 - Southern California entrepreneurs Per Pettersen of Estalea (www.estalea.com) and Marc Diana of Breakwater Ventures have formed a new company, LeadPoint, Inc. Based in Los Angeles, LeadPoint will develop technology to manage the automatic exchange of customer leads.

"LeadPoint has devised a model to revolutionize the exchange of business leads," said Pettersen. "The service is a state-of-the art B2B exchange for business leads, with a state-of-the art web-services based architecture, and patented technology for market based pricing."

Diana will serve as Chief Executive Officer of LeadPoint, with Pettersen serving as Chief Technology Officer. LeadPoint's products will serve the financial-, home-, personal- and business-services markets. Companies in these categories spend more than $100 billion annually to acquire customers.

"Both Estalea and Breakwater Ventures require our startups to have a clear vision and LeadPoint definitely has that," said Diana. "LeadPoint is providing a disruptive technology and revolutionizing service to the lead generation market at a time when there is incredible opportunity."

Together Diana and Pettersen bring over 20 years of internet experience to LeadPoint. Diana consulted for LowerMyBills.com as vice president of business and corporate development, oversaw investment activities as vice president of business development for Innovent Group, held business development positions at Media Revolution and iXL, and was on the founding team of National Geographic Interactive. Pettersen served as senior vice president and chief technology officer of Commission Junction, vice president of technology at ValueClick (NASDAQ:VCLK), and founded and served as CEO for Active Internet Marketing, an e-commerce software solutions company that developed the proprietary software platform that Commission Junction utilizes.

About Estalea

Estalea is an entrepreneurial company whose mission is to create and operate a network of successful online businesses. Estalea uses a systematic and cost-effective process for building, launching and operating companies based on proven market opportunities. Estalea provides its operating companies with best practices, a highly synergistic sister company network, operational support and strategic guidance. Today, Estalea is focused on creating a network of online companies with a medium investment risk profile that enjoy high margins and show significant potential for sustainable, profitable growth. Visit Estalea on the web at www.estalea.com.

About Breakwater Ventures

Breakwater is an early stage investment and management company focused on developing and deploying internet based properties. Breakwater focuses its investments on companies with the vision of advanced technological solutions for proven markets and on companies with seasoned managerial experience from those proven markets. Breakwater invests in early stage businesses.

About LeadPoint

LeadPoint is the world's first lead exchange marketplace. Buyers efficiently acquire customers and sellers easily increase profits through LeadPoint's innovative trading platform and marketplace model. The privately held company was founded in 2004 and is based in Los Angeles. For more information please visit LeadPoint on the web at www.leadpoint.com.

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