LeadPoint, Inc. Announces Series A Financing

Silicon Valley venture capital firm to fund lead marketplace

LOS ANGELES, May 3, 2005—LeadPoint, Inc., the premier patent-pending global platform that allows the buying and selling of leads in a free market environment, today announced the receipt of Series A financing by Redpoint Ventures ("Redpoint"), a premier Silicon Valley venture capital firm.

LeadPoint is the world's first lead exchange marketplace. Operating a truly unbiased platform for buyers and sellers, LeadPoint ensures the integrity of each transaction by processing the financial and data exchange while monitoring lead quality as well as customers themselves. Leads are competitively priced based on bids, performance and rating by members of the LeadPoint community.

"With funding from Redpoint, we believe we can accomplish our mission; To operate the world's most trusted, secure and efficient lead marketplace for sellers and buyers of various products and services," said LeadPoint founder and CEO Marc Diana.

LeadPoint initial offerings are focused on mortgage and debt leads, but will soon expand to include products that will serve the financial services market.

"LeadPoint's business model is truly revolutionary," said Brad Jones, founding partner of Redpoint Ventures. "The company is a perfect illustration of our passion for innovation and our commitment to the development of category-defining technology."

Redpoint has previously invested in companies in the media and marketing spaces including Ask Jeeves, TiVo, MusicMatch, Efficient Frontier, WebTV, Excite, and others.

About LeadPoint

LeadPoint is the world's first lead exchange marketplace. Buyers efficiently acquire customers and sellers easily increase profits through LeadPoint's innovative trading platform and marketplace model. The privately held company was founded in 2004 and is based in Los Angeles. For more information please visit LeadPoint on the web at www.leadpoint.com.

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