LeadPoint, Inc. Revolutionizes the Future of Lead Industry

Former LowerMyBills.com and Commission Junction executives launch automated lead exchange platform

LOS ANGELES, May 19, 2005—Internet entrepreneurs Marc Diana and Per Pettersen today announced the launch of LeadPoint, Inc., the premier patent-pending global platform that allows the buying and selling of leads in a free market environment.

"We are certain that LeadPoint will completely revolutionize the way buyers and sellers exchange leads," said Marc Diana, LeadPoint Founder and CEO. "LeadPoint is able to look out for the best interests of customers by serving as a neutral party overseeing the transaction."

LeadPoint's technology brings buyers and sellers together in a truly unbiased marketplace. The company ensures a fair exchange by monitoring lead quality as well as customers themselves. Leads are competitively priced based on bids, performance and rating by members of the LeadPoint community.

"We're launching with mortgage and debt-related lead products, but the possibilities are limitless," said Per Pettersen, LeadPoint Founder and CTO. "If you have buyers and sellers, no matter what the industry, we can significantly simplify and enhance the process."

Diana most recently served as one of the founding members of LowerMyBills.com, a leading online mortgage lead generator and the number one online financial services advertiser, which earlier this month was purchased by Experian (NASDAQ: GUS) for over $330 million. He worked alongside LowerMyBills.com's CEO, overseeing business and corporate development activities.

Pettersen formerly co-founded and served as SVP and CTO of Commission Junction, a ValueClick (NASDAQ:VCLK) company that provides advanced performance-based marketing solutions to increase online leads and sales. While at Commission Junction, Pettersen implemented substantial initiatives that provided quick profitability and helped facilitate the company's subsequent sale to ValueClick.

About LeadPoint

LeadPoint is the world's first lead exchange marketplace. Buyers efficiently acquire customers and sellers easily increase profits through LeadPoint's innovative trading platform and marketplace model. The privately held company was founded in 2004 and is based in Los Angeles. For more information please visit LeadPoint on the web at www.leadpoint.com.

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