LeadPoint, Inc. Announces Series B Financing
Venture capital firm continues to fund lead marketplace

LOS ANGELES, February 21, 2006—Expanding on the company's extremely successful first year, LeadPoint today announced the receipt of $2 million in Series B financing by Redpoint Ventures ("Redpoint"), a premier venture capital firm.

LeadPoint's existing investor Redpoint, in addition to several affiliated universities, are very excited about the company's prospects and opted to invest the entire amount of the round, said LeadPoint CEO Marc Diana.

"Redpoint's investment is a testimonial to not only LeadPoint's accomplishments to date, but to how our innovative model will redefine lead generation," said Diana.

Operating a truly unbiased platform for buyers and sellers, LeadPoint ensures the integrity of each transaction by processing the financial and data exchange while monitoring lead quality as well as customers themselves. Leads are competitively priced based on bids, performance and rating by members of the LeadPoint community.

"LeadPoint's initial success drove us to further invest in the company," said Brad Jones, founding partner of Redpoint Ventures. "We feel confident that this funding will assist LeadPoint in furthering their vision."

Redpoint has previously invested in companies in the media and marketing spaces including Ask Jeeves, TiVo, MusicMatch, WebVisible, WebTV, Excite, and others.

About LeadPoint

LeadPoint is the world's first lead exchange marketplace. Buyers efficiently acquire customers and sellers easily increase profits through LeadPoint's innovative trading platform and marketplace model. The privately held company was founded in 2004 and is based in Los Angeles. For more information please visit LeadPoint on the web at www.leadpoint.com.

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