Leadpoint UK Executive Team

Nick Chapman - Managing Director, LeadPoint UK

Mr. Chapman contributes his valuable experience in business development, affiliate marketing, lead generation and product management as the head of LeadPoint's UK operations.

Prior to LeadPoint, Mr. Chapman served as Business Development Director for Advertising.com Europe, where he helped to define the company's overall strategy. He drove dramatic financial growth in Europe where he launched Advertising.com's affiliate, email and data share networks.

Mr. Chapman previously served as Business Development Manager for IPT (Interactive Prospect Marketing), where he was the head of account management, client services and business development. Earlier in his career, Mr. Chapman worked as Sales and Marketing Manager for Play Sport New Media.

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Nicholas Mills - Sales Director, LeadPoint UK

Mr. Mills brings extensive strategic partnership, project management, and business development experience to his position as Sales Director for LeadPoint UK.

In his previous role at The Independent newspaper (Independent News & Media plc) Mills was responsible for launching the Special Projects team, focused on developing pioneering business partnerships in a broad range of vertical markets. He integrated commercial multi-platform brand solutions with editorial content and marketing activities to optimise brand awareness and market penetration for clients and partners.

Mills formerly worked as Sales and Project Manager for B2B publishing specialists TBG, then part of Vivendi Universal, responsible for developing commercial revenue streams and sponsorship opportunities across a portfolio of magazines, websites, roadshows and awards evenings. He has also worked for Sitel (Australia) on Citibank and Telstra consumer marketing campaigns, and in client services for American Express Europe.

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Leadpoint Executive Team

Marc Diana - Chief Executive Officer

Mr. Diana has utilized his extensive experience over the last decade in the interactive marketplace to launch LeadPoint.com. Mr. Diana most recently served in a business and corporate development capacity for eCompanies venture LowerMyBills.com. Mr. Diana also spent several years as Vice President of Business and Corporate Development for Innovent Group, an early stage investment and management company. He previously co-founded and served as President and board member for Broadband Studios, as well as led the formation of strategic alliances and the acquisition of new business relationships as the VP of Business Development at Media Revolution.

As an interactive expert, Mr. Diana has lent his expertise to a variety of industries including retail, travel, finance, media, manufacturing and the entertainment fields. He has assisted companies including Twentieth Century Fox, iXL, Mitsubishi, Staples, Sony Pictures Entertainment, Technicolor, Kia Motors, Mirage Resorts, Electronic Arts, Mattel, Charter Communications, DirecTV, Countrywide Home Loans, Disney and Warner Bros.

Earlier in his career, Mr. Diana also served on the founding team for National Geographic Interactive, where he managed sales, marketing and distribution. He also held marketing and sales positions at Sony Pictures Entertainment.

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Per Pettersen - Chief Technology Officer

As CTO, Mr. Pettersen utilizes his extensive e-business experience in software and product development and technology operations to head LeadPoint’s technology development and operations. In addition to LeadPoint, Mr. Pettersen has founded and currently serves as CEO for Estalea, an innovative entrepreneurial company that focuses on creating a network of new Internet businesses.

Prior to Estalea, Mr. Pettersen served as senior vice president and chief technology officer of Commission Junction. Pettersen provided strategic technology leadership and oversaw engineering, quality assurance and technology operations. As part of a corporate turn-around, Mr. Pettersen implemented substantial cost containment initiatives that had significant impact on the company’s bottom line and provided a quick turn-around to a profitable company and subsequent sale to ValueClick. Mr. Pettersen also retained the position of vice president of technology at ValueClick (NASDAQ:VCLK), which provides a wide range of products and services that enables agencies, advertisers and publishers to cost-effectively reach, recruit and retain online customers.

Mr. Pettersen also founded and served as CEO for Active Internet Marketing.

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Michael Rosenberg - Chief Marketing Officer

Mr. Rosenberg brings a wealth of both online and offline marketing, strategic thinking, business development and E-Commerce experience to his role as Chief Marketing Officer for LeadPoint.

Mr. Rosenberg most recently served as Senior Vice President, Media and Marketing Services for Autobytel Inc., the industry leader in the online automotive lead space. At Autobytel, Mr. Rosenberg was responsible for ad sales and operations, search marketing, website operations, editorial, consumer marketing and business development.

Prior to AutoByTel, Mr. Rosenberg was Vice President, AOL Web Properties Strategy and Business Development for America Online, Inc. He has also held senior marketing and strategy positions at HJ Heinz, Rogers Cable, Bain & Company and Procter and Gamble.

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