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LeadPoint to announce more partnerships

Justin Rees, Head of Marketing at LeadPoint said:

“Lead generation seems to be reaching a tipping point and it is finally making the transition from a niche marketing tool to becoming a mainstream marketing channel in the UK. One of the most significant changes has been the increasing interest from mortgage and IFA networks that have started to get more involved with providing a lead generation strategy for their members. The recent announcement of our partnership with L&G is the first of many such partnerships to come over the next few months.

“At the same time, industry associations in both the finance and marketing worlds are starting to take notice and are beginning to draft white papers and best practice documents to help educate potential lead buyers about the industry.”

LeadPoint currently trades over 15 lead products including Mortgages, Loans, Private Medical Insurance, Debt Management & IVA, Life Insurance, ASU and Home Insurance leads. Lead Buyers can create a LeadPoint account for free and start buying leads within a matter of minutes after signing up.

Rees Continued:

“From our own perspective, we have been inundated with enquiries since the start of the year and we are signing up around 50 new lead buyers every week. There is also a significant change in the types of businesses that are using lead generation. We are seeing many more companies that use lead generation as their only source of new business and spend thousands of pounds on leads every month. In the current climate where every penny counts, lead generation has proved to be a very cost effective way to acquire new customers and while the economy continues to falter, the demand for lead generation services is set to increase.”

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