LeadPoint unveils bespoke company service


Any firm with a number of advisers wishing to purchase leads on a company wide basis can take advantage of the service at no extra cost. Participating companies will get a bespoke lead buying package tailored to the individual needs of the business. This will include price reductions and additional benefits such as a dedicated Account Manager to look after all lead purchasing activity.

To be eligible for this new service, there is a minimum requirement for a firm to have five advisers and to commit to purchasing in excess of 100 leads per month. To kick start the programme, LeadPoint is offering a special introductory package for any company signing up to purchase leads in March. 100 life insurance leads will be provided for an initial monthly fee of £2,900.

LeadPoint currently trades over 15 lead products including Mortgages, Loans, Private Medical Insurance, Debt Management & IVA, Life Insurance, ASU and Home Insurance leads. Lead Buyers can create a LeadPoint account for free and start buying leads within a matter of minutes after signing up.

Justin Rees, LeadPoint UK Head of Marketing said:

“The LeadPoint system has been designed to cater for a whole range of lead buyers. We currently have over 2,000 customers ranging from one man adviser firms to national finance brands. Our new company scheme will enable us to provide a better service to those medium sized companies by working more closely with them to make lead generation work for their business. We can offer competitive pricing for these firms and they will benefit from receiving leads in larger volumes as the conversion rates experienced across our market are more likely to hold true.

For example, if 25% of life insurance leads convert, if you buy 100 leads it is impossible to predict whether they will be the first 25 or the last 25 so you need to receive all 100 to see that conversion rate.”


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