LeadPoint to launch 10 new lead products in 2009


“2009 is set to be the year of the lead and over the coming months an increasing number of advisers and financial companies will be using lead generation as their main source of new business,” said Justin Rees, LeadPoint UK Head of Marketing.

“With a pretty bleak economic outlook for the year, advisers will increasingly have to diversify to stay in business and whichever area they choose to go into, they will need to speak to consumers looking for their advice. Lead generation is the most effective way to source interested consumers and the more lead products LeadPoint has to offer, the more we are able to help advisers get into new markets.

We have identified more than ten new and complimentary lead products that will allow our current lead buyers to generate additional revenue streams and at the same time attract new types of companies to LeadPoint.”

LeadPoint currently trades Mortgage, Loan, Private Medical Insurance, Debt Management & IVA, Life Insurance, ASU and Home Insurance leads. Lead Buyers can create a LeadPoint account for free and start buying leads within a matter of minutes after signing up.

“In 2008 we launched life insurance leads, home insurance leads and income protection leads and we now provide 15 different lead types,” said Rees.

“We are currently looking into new lead products such as equity release, pensions and investments, overseas mortgages and commercial mortgages. Before launching any new product we spend a lot of time in the research phase to make sure there are a significant number of consumers searching online for the product and also whether the leads can be generated at a price that works for the lead buyer. Ultimately, lead buyers must be able to make a good return on investment for lead generation to be viable.”

LeadPoint’s technology brings buyers and sellers together in a truly unbiased marketplace. The company ensures a fair exchange by monitoring lead quality and customers themselves. The platform allows buyers to change orders in real time, and enables sellers to more efficiently sell leads and to enter multiple verticals simultaneously. 


LeadPoint Connect

LeadPoint now offers new ways for buyers and sellers to interact across our state-of-the-art lead generation platform! Click to read more

Defined by Quality

We offer an industry leading robust quality verification process for leads. Learn how we deliver only the highest quality leads. Click to read more