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Proof in the birthday pudding

Lead exchange marketplace LeadPoint is celebrating its third birthday, a milestone it says proves that lead generation is working.

LeadPoint traded its first mortgage lead in the UK in July 2006 and has grown year-on-year, now supplying over 3,000 leads a day across 15 lead verticals to over 2,500 lead buyers. LeadPoint has expanded its product offering to include insurance leads, debt management leads and has also launched into non-financial lead products.

Nick Chapman, LeadPoint UK’s managing director said: “We are delighted to be celebrating our third birthday in the UK. Despite the tough trading conditions we have continued to grow Quarter on Quarter since we launched in 2006. In just three years we have grown to become a major player in the UK financial lead generation market and have even made our first steps into non-financial areas.

“Our success over the last three years has only been possible due to the continued success of our lead buying customers. We still have a number of firms working with us who have been there from day one. Lead Buyers only come back and buy more leads if lead generation works for them and the phenomenal growth we have achieved so far proves that it does work.

“The appetite for lead generation in the UK is set to continue growing over the next few years and our cutting-edge technology puts us in a good position to continue to expand into new areas and keep growing.”

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