LeadPoint moves into equity release

Mortgage Solutions

Lead exchange marketplace LeadPoint is in talks with a number of ‘market leaders’, following its decision to provide leads for the equity release sector.

LeadPoint’s equity release offering - which is still in the development phase - is scheduled for a soft launch in June, with a view to a full roll out the following month.

Nicholas Ingram, verticals leader at the firm, said the potential size of the sector meant it was a good time to be looking at launching an equity release lead generation service.

He commented: “We are trying to strengthen our financial services offering and equity release is the next step for us. It is one of a number of products we are looking to move into.”

Stuart Wilson, managing partner of Equity Release Club, said the decision was a ‘good move’, noting that competition for Leadbay - who already provides a similar service - would improve the market.

He explained: “The secret is not to go down the same route as Paaleads tried and piggyback existing leads by simply adding another question.”

He added: “If LeadPoint’s process is good, then I think this is good for the market.”

In a busy week for the firm, LeadPoint was also named Europe’s fourth fastest growing digital media company, in GP Bullhound’s Media Momentum Top 50 league table.


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