Use leads and get a flying start to 2010
Mortgage Strategy01-11-2010
As the new year begins many advisers will be turning to lead generation for the first time to get 2010 off to a flying start.
January is a good time to get into lead buying as thousands of consumers are going online looking for advice about financial products and services. Lead generation enables advisers to get in touch with them.
For prospective lead buyers the first challenge is to choose the right provider. There are probably only about four or five financial services lead providers in the UK that can deliver quality leads in consistent volumes.
So how should advisers decide which is the company for them? A good place to start is a quick search on Google which should reveal some useful information. Read any articles or forum posts about the provider in question to see what others have been saying about it.
Another useful rule of thumb is never to use a lead generation firm that isn’t based in the UK. If you want UK leads you should deal with a UK company - if things go wrong at least you know where to go to get your money back.
Advisers should also ask providers about conversion rates for lead categories. Any reputable provider should only give rough conversion rates as the rate for every buyer will be different.
While some advisers might experience high conversion rates, those who do have probably spent months or years refining their processes to achieve these figures.
Don’t expect to be able to convert leads at these rates with your first campaign.
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