Social media 'guru' joins MIF

Marketing Innovation Forum has added Justin Rees to its panel of ’gurus’.

He is currently head of marketing at Leadpoint UK.

Rees (pictured) will field the website’s members’ questions on making social cedia profitable for their businesses.

Derek McGuire, co-founder of Marketing Innovation Forum, said: “Social media keeps coming up in our forums as an area of interest to advisers and providers alike. As with our other gurus in their respective fields, Justin is an expert in this, he’s a regular contributor to the industry press, and he’s a senior executive at a leading provider firm. He’s already been very supportive and, importantly, impartial when helping countless advisers in other forums on our free website, so it’s great to welcome him as our latest guru.”

Rees added: “It’s great to be involved with Marketing Innovation Forum as the Social Media guru. The site provides a valuable resource for financial advisers and there are hundreds of great hints and tips for companies of all sizes.  We have been using Social Media for our own company for over two years and have seen material revenue generation from this marketing channel. I am looking forward to helping advisers harness the power of many of these free tools to do likewise.

“You can’t pick up a newspaper or turn on the TV without seeing something about Facebook, Twitter et al. Many advisers are wary of using these tools for their own business but if used in the right way they can be a very valuable marketing channel. As Marketing Innovation Forum’s Social Media guru, I am looking forward to helping advisers work out which ones to use and what’s the best way to use them.”

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