Service calculates leads availability

FT Adviser

Referral service LeadPoint has unveiled a price and volume calculator to help IFAs work out how many leads are available each day that meet the buyer’s criteria.

Justin Rees, UK director of marketing and partnerships for LeadPoint, said lead buyers can enter their postal area, credit grade, maximum loan-to-value and loan amount for mortgage leads and the calculator will tell them how many leads are available each day at the chosen price. It will also tell the lead buyer how many extra leads are available if the order price were increased, he said.

Mr Rees said: “Intermediaries have requested more transparency on lead volumes and prices and our new system achieves this. The lead price calculator will ensure that lead buyers will never pay over-the-odds for leads as they can now see exactly how many leads are available at any given price. It will also save lead buyers time as all lead pricing information is now in their LeadPoint account so the time from creating an account to activating a lead order will be reduced to just a few minutes.”

The calculator works by analysing lead trading over the most recent seven-day period and is updated as the market changes. In addition, the new system will display the minimum and maximum prices paid for a chosen lead type within the seven-day period.”

Michael Brill, director for Essex-based Baronworth Financial Services, said: “Having been in the business since 1978, I get a lot of business from recommendations. You cannot beat word of mouth.”

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