ASU Leads in High Demand


LeadPoint, the world’s first lead exchange marketplace, today reported that the initial demand for ASU leads has been overwhelming.

“We launched ASU leads at the beginning of September and we already have demand for over 200 leads a day,” said Justin Rees, LeadPoint UK Head of Marketing. “As the mortgage market falters, intermediaries have increasingly turned to other areas to help supplement their income and short term protection is one of the most popular.”

LeadPoint currently trades Mortgage, Loan, Private Medical Insurance, Debt Management & IVA, Life Insurance, ASU and Home Insurance leads. Lead Buyers can create a LeadPoint account for free and start buying leads within a matter of minutes after signing up.

“With the mortgage market unlikely to recover for some time it is vital that advisers look to diversify and lead generation offers the quickest and simplest way to get into new markets,” said Rees. “We launched home insurance leads last week and there are a number of new products planned before the end of the year. LeadPoint is committed to helping intermediaries prosper in these difficult times and the more products we launch, the more opportunities there will be for our customers to generate revenue.”

LeadPoint’s technology brings buyers and sellers together in a truly unbiased marketplace. The company ensures a fair exchange by monitoring lead quality and customers themselves. Leads are competitively priced based on bids, performance and ratings by members of the LeadPoint community. The platform allows buyers to change bids in real time, and enables sellers to more efficiently sell leads and to enter multiple verticals simultaneously.

LeadPoint is the world’s first lead exchange marketplace. Buyers efficiently acquire customers and sellers easily increase profits through LeadPoint’s innovative trading platform and marketplace model. The privately held company was founded in 2004 and is based in Los Angeles, CA. For more information please visit LeadPoint on the web at and

Media inquires:
Justin Rees
Head of Marketing, Leadpoint UK Ltd
+44 203 178 2179


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